Search Engine Optimization is the process of increasing the visibility of organic search results. We focus on delivering relevant search results for a brand. Search Engine Optimization is a combination of technical, creative & analytical processes. Proper Search Engine Optimization increases the visibility, ranking, increase the online awareness about a business through the search engines. Search Engine Optimization involves two processes:
- ON-Page Search Engine Optimization
- OFF-Page Search Engine Optimization
ON-Page Search Engine Optimization
A proper Search Engine Optimization begins with a detailed Website Audit. In which the website is analyzed for errors and redundancies. On-Page Search Engine Optimization is the process of rectifying the errors found through the initial website audit process. It is done by keeping in mind the keyword to be displayed in the search results for a website. Moreover, this is the process of aligning the website with the business goals & customer interests. Also, this serves as the foundation for the entire Search Engine Optimization process. The process involves adding meta descriptions, proper titles for the webpages, meta keywords, proper sitemap updating, including restrictions in the website crawlers and much more. In addition, On-Page SEO is usually done by a digital marketing expert or SEO Expert to match up with the customer needs. An On-Page SEO expert should have updated knowledge about Search Engine Algorithms.
Our Team consists of a group of well experienced experts with proven track record. We develop Professional SEO plan to meet our client’s needs. We focus our SEO efforts on result oriented high priority keywords to obtain better results for our clients. Our SEO team targets:
- Proper project management
- Quality SEO & data Analysis
- Proper content development
- Advanced link building
- Better Web Development based on growth-driven design
OFF-Page Search Engine Optimization
OFF-Page SEO is the process of increasing the number of relevant links to website. A proper OFF-Page SEO involves creating & updating high domain ranking sites with quality content. This process serves as a base for receiving unique visits form such sites. OFF-Page is usually done on websites that aligns with the objective & theme of the parent website. OFF-Page SEO relevancy is based upon the Algorithm of the Search Engines used for Search.
The proper ratio of On Page SEO & OFF Page when executed delivers the best possible result for a brand. Search Engine Optimization process focuses around the goals:
- Understanding your market structure and search pattern of your audience
- Optimizing your website content to highlight it in front of your audience
- Strategizing to build your social media networks
- Staying ahead of your competitors in the long run
- Creating evergreen and creative contents to match up the needs of the clients
- Keeping the website content updated
- Write about relevant interesting contents through blogs